“There are known knowns; things we know that we know.
There are known unknowns; that is to say, things that we now know we don’t know.
But there are also unknown unknowns – there are things we do not know we don’t know.”
—United States Secretary of Defense, Donald Rumsfeld
Love him or hate him, when Donald Rumsfeld uttered this statement, you have to admit the final line was pretty compelling.
If I’m trying to improve my understanding of information, how on earth do I educate myself on the things which I don’t know that I don’t know….!?
I want to keep this post brief as the main point of it is to ask you to take a few minutes out of your day to watch this video.
Its a presentation given by a man named Jeff Jonas, he is the Chief Scientist of IBM’s Entity Analytics.
Whilst his title may make you think his presentations have the energy and spice of a bowl of porridge, they’re actually like nailing a shot of Tequila; short and sharp, leaving your mind throbbing.