To give you a flavour of what to expect when you frequent this blog, here are two statements; one of which is absolute horseshit, the other is an utter pearl.
The reasons for these definitions form the basis of my stories in this – a blog about the land of advertising and communications.

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Statement #1: “It is all about engagement, but the human traction you get from that will result in substantial collateral, albeit intangible – the value of which can be drawn on at will”.

Statement #2:  “The credence gained from empowering your audience with simple stuff far outweighs the perceived credibility from baffling them with complexity”. 

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-Neither were said by Steve Jobs.

I began this blog in 2012, when I was a mere 24 year years old, eager, wet behind the ears and convinced I’d started the blazer with trainers adman look.

After three agencies and a radio/tv organisation, I am now seven years into what I hope is a lengthy career.
After the realisation that statement 1 smelt remarkably like the moist manure of a big burly Shia horse, I have kept my eyes open for the utter pearls.
And I’m documenting it all along the way.