About

To give you a flavour of what to expect when you frequent this blog, here are two statements; one of which is absolute horseshit, the other is an utter pearl.
The reasons for these definitions form the basis of my stories in this – a blog about the land of communications.

_____________________________________________________

Statement #1: “It is all about engagement, but the human traction you get from that will result in substantial collateral, albeit intangible – the value of which can be drawn on at will”.

Statement #2:  The credence gained by empowering your audience with simple utility far outweighs that perceived image of superiority gained by employing baffling complexity”. 

_____________________________________________________

-Neither were said by Steve Jobs.

I began this blog in 2012, when I was a mere 24 year years old, eager, wet behind the ears and convinced I’d started the blazer with trainers ‘adman’ look.

After two ad agencies and a radio/tv organisation, I am now six years into what I hope is a lengthy career and after the realisation that statement 1 smelt remarkably like the moist manure of a big burly Shia horse, I have kept my eyes open for the utter pearls.
And I’m documenting it all along the way.

What do you think...?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s